WWF (WWF Sweden) is an independent and non-partisan political party
nature conservation organization in Sweden which was formed in 1971, ten years after the formation of the international
WWF Network. The World Wide Fund for Nature has about 195,000 supporters and shares the international
The overall objectives of the WWF network. The nature conservation work takes place in the areas of the aquatic environment,
terrestrial environment and ecological footprints. Information work takes place in all areas such as WWF
works in, communication on climate, biodiversity, ecological footprints, sustainable urban development with a global perspective and on development results achieved through WWF's development cooperation in the south.
WWF is applying for a grant for the three-year communication program Sustainable Development on a Living Planet. It is a continuation of the focus presented in the program 2010-2012 and which was developed in 2013. The overall goal of the program is to increase awareness and stimulate the development of knowledge that biodiversity and sustainable ecological footprints are prerequisites for long-term poverty reduction and long-term sustainable development. Knowledge of the conditions and driving forces of global development, and knowledge of the situation and challenges in developing countries will increase among the Swedish public. The program is based on both broader communication initiatives and more targeted initiatives towards, for example, schools and municipalities. Supporting elements in communication are the two initiatives Earth Hour and Earth Hour City Challenge (EHCC).
Sida believes that the information effort contributes to the Swedish public being able to gain good knowledge of the situation in developing countries and issues concerning the driving forces of development, ie is in line with the Government's strategy for information and communication work.
Revision 2017
The effort extension is based on the effort for 2014-2016. The description of the effort is relevant. The intervention logic can be strengthened.